The Replay Arcade
A look at what, for my money at least, is the preeminent identity design for a major sporting event. The Munich Olympics were perhaps remembered more for tragic events that took place in the Olympic Village that year but in Otl Aicher’s design we saw what is truly possible with event branding.
There's not many people who haven't grown up with the Beatles, I'd imagine that - like me - they remind you of long trips with the parents in a Cortina, probably biscuit coloured. Some uncharitable [...]