One of my most popular ‘off the peg’ group sessions is around defining the boundaries between you, that is “you” the person, and the professional you. I use the “These views are my own” line as an example of how one may choose to successfully negotiate this boundary friction but, if I’m really honest, I’m not altogether too sure it does.

I guess the nub of the matter here isn’t the people whose profiles contain this disclaimer text but rather the companies that they work for and just how risk averse they are. I’m not entirely clear who would misconstrue a Tweet from somebody’s clearly personal account but, as the legal world moves at a snail’s pace, one could probably make a fairly decent case that it could constitute an official statement if your lawyers really tried. The ‘views are my own’ clause seems to protect the company more than the individual though. In the advent of a controversial status update, the company would still be able to reprimand their employee whether they had applied the disclaimer or not, and perhaps you might say rightly so too.

So what’s to gain from including this statement in a profile? My feeling is not much really, gestural insulation aside it’s still the same person associated with the same company. My own personal rule of thumb is that if you mention your employers on your profile you are signing up to the attendant risks and benefits of doing so, with or without a disclaimer you are creating that association for good or ill. If you want to be free to tweet, update or blog what you want then keep your profile brand neutral and if you want to be associated with your company then you are signing up to their code of conduct, no matter how different it is to yours. No matter how well or poorly defined your company social media strategy may be it is down to you to negotiate the risks of your actions and ultimately, as with anything else in life, it’s about taking responsibility for your own course of action.

As ever, I would love to hear your thoughts.

So, with a few client calls to make and some artwork sign-offs still outstanding, I ambled into the seat at the back of the balcony of York’s beautiful Theatre Royal one last time and, almost completely out of charge in every conceivable way, settled in for the last talk.

The talk was from Jonathan Harris of Number27.org. Jonathan describes himself as “an artist working with complex datasets”, as you probably will have gathered from the tone of the piece so far that’s a bit like Caravaggio describing himself as “a bloke who paints Jesus and that”. Looking back on a lot of my past posts this year it seems I’ve been quite consumed by the idea of presenting information, and lots of it, in particularly beautiful ways and Jonathan certainly ticks that box in a big, fat way. Rather than hyperbolise much more about the man, he possesses the sort of profound, beat-poet Americana of Keroac, Dylan or early Woolf but manages to uniquely fuse it all with the sort of Bay Area timbre and vulnerability of a very modern geek. He is, in short, a pretty engaging guy. Personality cults aside though it was Jonathan’s work that I found the most interesting thing about him. You can see all of his projects on his website here but I’m going to just pick out a few highlights below.

We Feel Fine was the first thing of Jonathan’s that I happened across. It trawls the Social Web for mentions of the words “feel” or “feeling” to analyse and present fantastic infographics of the content. The really fantastic thing about We Feel Fine is that it presents its information back in such lovely ways, the realisations and the interfaces – of which there are many – are actually tagged back to human emotions. The database entries are also visually represented in a way which mimics the emotion they represent, so the “fear” entries act scared andthe happy ones group together. It even goes so far as to reference the weather in the person’s area at the time, mind blowing.

The Whale Hunt is a fascinating, if a little gruesome, project which uses tagged and Categorised photos to chart Jonathan’s nine day expedition with Inuit Whale Hunters using tagged variables like “blood” and “heart rate” to track the excitement – and also boredom – of the experience. It splits down in a number of ways like by cast member and chapter and you can also see a mosaic of all the images which really hits home the colourlessness of the ice and the gore of the blood when they actually catch the whale.

Lovelines works in similar territory to the We Feel Fine project, concentrating this time on the rawest of human conditions of Love and Hate. It uses the same data collector to harvest mentions of the words “Love” and “Hate” from blogs every few minutes, it then also collects the name, age, geolocation and any other data it can about the blogger and factors that into the presentation too. It’s formed through the three different themes of Words, Pictures and Superlatives and gives you an odd experience of being a detached voyeur.

Update: It would seem that the massive amounts of traffic my blog has sent to We Feel Fine has melted the servers. *cough* I’m sure it’ll be back up soon.

In the new political landscape of budget cuts and tight financial margins organisations are coming under increasing pressure to communicate more effectively with the people who use their services. The web contains some fantastic tools to help you both stay close to the people who use your services and publicise what you do to new people. Social Media can also be a fantastic tool for campaigners looking to get publicity for their cause without having the budget to launch a traditional media campaign.

The people involved in the Bradford event are all seasoned digital communications professionals who have given their time for free and will be more than happy to pass on their knowledge of how to get started in using the Social Web. Come along to The Gumption Centre on the 20th July, 5:30pm – 8pm. Click here to book your place.

All in all there were twelve different attendees and representatives from two different companies, not to mention three different parts of one company itself, and the spread throughout the room was impressively wide. We had everyone from Office Managers and Receptionists through to Production Staff, Program Managers, Comms Managers, Web Designers and IT Heads.

One of the really interesting things that came out of the day was the engagement levels of the attendees. The social graph was particularly scattered with some people only keeping up with children at university via facebook, others who eschewed the text based social space and preferred video chat, guys who use youtube as their primary channel and some people who used nothing at all. To top that off we also had some people in the room who had twigged on to the potential of the social web as a networking and professional development tool.

In Short then, a pretty excellent cross section of society.

I decided that, as there was so many different agendas from the attendees in the room, that to fill a six hour session with niche, techy, or geeky content was a losing strategy so I focussed the day loosely around three main themes:

• The characteristics of the Social Web: How sharing, rating and iterating changed everything.
• The power of the Social Web: How budget needn’t be a barrier and time vs. ROI.
• Promoting and managing engagement with the Social Web: Policy building to grow communities

I interspersed the session with some videos which broke things up nicely and ensured that I came loaded with biscuits to keep the sugar levels up. Also, I had a bit of a flash of inspiration at the very last minute and decided to add in The ABBA Challenge. Throughout the day I dropped in the titles of well known ABBA songs and the first person to ‘call’ these on the Ning network I set up to support the day got points which went towards the grand prize of £25 of Amazon vouchers. So it’s true what they say “if all else fails, try bribery”!

I probably delivered about half of the subject matter that I had actually prepared due to interesting discussions breaking out all over the place on copyright, the Digital Economy Bill, spam and how the Social Web impacts on brands. The main thing I learned from the day is to keep agile when doing training sessions of this size, be led by the group rather than your schedule.

Anyhow, I’ve already had some lovely feedback from the day and connected with some very, very interesting people. Thanks to Helen Philpot for arranging it all and I hope to be back across soon. Also, check out Channel7’s website if you haven’t already.

Anyway, Google’s unreliable and hyperbolic schpiel apart, will Buzz be the “game changer” guys like Mashable’s Ben Parr say it will? It certainly has the backing, obviously, to make it big and a great plus point – for some anyway – for it is that it’s linked to gmail accounts.

One of the really interesting things about Buzz though, is that it seems to be somewhat of a chameleon network. It seems to change its skin to suit how you access it. Use it from the desktop and it’s a Twitter style aggregator of content from all of your contacts, use it mobile and it’s a location based realtime network generator more like FourSquare or Gowalla.

It’s largely irrelevant to me though, as I’ve never been a fan of gmail it doesn’t really work for me in any real sense. I have no network to contact with. Sure if I want to import one from Windows Live I can but why would I? Everyone I would connect with through Buzz is already on Twitter, my hotmail account only really contains legacy addresses of people I’ve not emailed in the years since I’ve had my own domain.

I’m sure Buzz will be great for some people but not those without gmail accounts and are also not already on Twitter, I’m no fan of ven diagrams but just draw one in your head and see how big the intersection is there.

Alex Payne, an engineer at Twitter and head of the API Team no less, put out the following Tweet:

“If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)”

It might not sound like much but there’s now such a flourishing, healthy industry that has built up around Twitter clients that it has a lot of people fearing for their livelihoods. Twitter’s back house team are rumoured to have all manner of cool tools they use to develop things with and it seems that they might have now reached a point where they are able to integrate these into a more coherent stream, one that’s able to actually be deployed onto the site.

The Tweet was later clarified

“Uh, everything I like that’s on the employees-only beta site is actually *built* on public API methods we’ve already given developers.“

and

“I just mean that our web client team is building cool stuff. It’s going to inspire desktop app developers. Same data, new perspectives.”

But it seems as though the genie was well and truly out of the bottle as the rumours spread far and wide across, ironically enough, the Twittersphere. The jungle drums appear to be beating louder and louder when you consider that they have just hired UI Specialist Bryan Haggerty from LinkedIn and API Evangelist Taylor Singletary who all but confirmed his next port of call is but this rather lovely cryptic tweet.

Expect everything to be clarified at Twitter’s Chirp Conference taking place in San Francisco on April 14th. If anybody fancies getting me a plane ticket I’ll be eternally grateful.

I’ve been lucky to speak to, and be spoken to by, several Twitter staffers over the course of the past year and what best characterises them is, apart from all being incredibly smart, the way they seemed to be focussed with keeping the service live in the face of such immense growth. They also have a surprisingly small staff in comparison to other Social Media behemoths. Twitter suffered several major outages over the last year where the service fell over due to volume and the concentration seemed to be, more or less, making it more robust.

As the year went on Twitter also began to roll out a selection of new features like lists and a revamped retweet feature which, whilst not placing significant load on the service, certainly improved and matured the user experience. It’s also perhaps a sign of the fact that these incredibly talented people had finally been let loose on improving and developing the service rather than just plain coping with the demands placed on them by this exponential growth.

But that said, are all these reports of Twitter’s growth slowing actually accurate? Neilsen certainly think so, claiming that Twitter is suffering from a deficit of user retention, with 40% of Tweeters coming back the next month after joining, as opposed to 60% with Facebook and MySpace.  Twitter, of course, works very differently from anything of its size that has gone before. Facebook and MySpace have also both constructed a product where 99.999% of the interaction takes place on the site. This makes sense on a number of levels, not least advertising where you can serve incredibly well targeted ads to users based on the detailed information held, but the major drawback is that you have to develop software and capacity on a “one size fits all” basis.

The beauty with Twitter of course is that there are a million and one ways to use it over a million and one platforms. None of which are “owned” by Twitter. This multiplicity of platform is a key difference, not only in keeping a smaller more agile development staff, but also to measurement. It’s actually much, much harder to measure Twitter’s usage because of it. See that graph above? Pointless. I’ve done a count of my follower list and – right up to the point where my eyes crossed – I counted about 5% of tweets that actually came “from web”, that is to say directly from the Twitter site itself. The truth is only Twitter know the full story of their usage. But, much like Facebook, reports of Twitter’s demise are way off of the mark.

Anyway,  Hubspot’s “State of the Twittersphere Report – January 2010” posits some quite interesting theories about Twitter and its direction of travel. For those of you who are time poor here’s what they had to say, more or less:

1. Users are following more, are being followed more and Tweeting more. (Does this look like a drop off to you?)
2. Biographical information in profiles stood at 24% in July 2009, up to 53% in January 2010
3. Location information in Profiles stod at 31% in July 2009, rose to 65% in January 2010
4. URLs in Profiles were around 20% in July 2009, up to 41% in January 2010
5. 15% of the top 20 Twitter locations in July 2009 were outside America compared to 40% of the top 20 Twitter locations in January 2010 outside America.
6. Top location in July 2009 – London and still No. 1 in 2010
7. 82% of Twitter users have less than 100 followers
8. 81% of Twitter users are following less than 100 people
9. Thursday and Friday are the most active days on Twitter, each accounting for 16% of total tweets in our study
10. 10-11 pm is the most active hour on Twitter, accounting for 4.8% of the tweets in an average day

That’s right, the single biggest threat faced today by the Social Web is – dun, dun, duunnnnnnnn – Internet Explorer 6. This isn’t a hatchet job and I’m not a hater of Micro$oft by any means which, given the fact that I own a machine running Windows Vista, surprises even me sometimes. Even Microsoft themselves would suggest you download the later versions of IE and they made the thing! So, it’s probably best then, that I explain what I mean when I say it’s the Osama Bin Laden of browsers. IE6 was first shipped in August 2001, yes that’s before most of us even knew who Bin Laden was, which by anyone’s reckoning is nearly a full eight and a half years ago. Now, I am not a neophile, my car is older than that and – I’ll be honest with you here – so are some of my clothes but just imagine how long a time that is in the world of the internet.

Back in 2001 you could almost name your price for any business with a domain name attached to it, almost nobody used google, we were all allowed to download anything we wanted from Napster for free and without fear of legal recourse from our ISPs and the closest thing to the Social Web were sites like FARK, Slashdot and technology like ICQ and MSN Messenger. It’s safe to say that nowdays the web is a very, very different place. So why, even now when the web has moved on immesurably, do roughly 20% of users still browse the web using IE6? I guess the short answer would be the good old fashioned combination of laziness/ignorance. It’s actually different in some Third World countries where web usage is more likely to be via mobile web where it’s actually factory shipped but lets skip over that, it’s fairly safe to say that you aren’t very likely to be reading this from Thailand. So, in an effort to spread the word, here’s why you should upgrade post-post-post-haste if you are using IE6.

Aesthetics:

Aesthetically IE6 is awful, without getting too technical, it’s not really designed to interpret web pages made in the last few years. You know all of those lovely drop shadows, rounded corners, shaded edges and layers? No? Well you must be using IE6. It doesnt even support CSS2! Good designers will factor in workarounds for sites to look passable in IE6 but even the best will sometimes spend hours cursing it, going grey and grinding their teeth. They shouldn’t be doing this though, it’s a waste of everyone’s time that they have to, good designers should be doing better designs and not enslaving theirselves to a technology that, if it were on TV would be in black and white.

Functionality:

An interesting thing has begun to happen around the web, if you use IE6 then some sites will actually implore you to switch or upgrade your browser. Others on the other hand just plain wont work. Twitter, for instance, began doing so around the middle of last year and I virtually jumped out of my chair when they did. Youtube followed suit not long after, and much more brutally too. This isn’t sniffy high mindedness on their part though, it’s for a perfectly valid reason. A lot of the applications that now drive the Social Web actually struggle to work with IE6. Again, without getting too technical, and to use the simplest analogy to hand, it’s like running a car on unleaded petrol when it doesn’t have a catalytic converter. Sure it might work but you’ll be in for a bumpy ride and you’ll more than likely break down pretty quickly. What’s more, you’ll get where you are going terribly slowly.

Security:

If the last two didn’t get you switching then this one will. “As of January 10, 2009, security advisory site Secunia reports 142 vulnerabilities in Internet Explorer 6, 22 of which are unpatched”. Tossing aside the likely hood that, if you are still using IE6, you will more than likely have not updated your security patches for it, that is still 22 security flaws in your browser. 22 Separate ways which nasties can still infiltrate your personal data and do beastly things to all your lovely data. I just hope you don’t bank with it.

So there you have it, switch if you can. If you are in a company using ie6, which my last company were up until last year, picket the IT department, send them this link. If you know someone who uses it shun them like a leper. It’s for the good of the Social Web remember, the less time spent on catering on nearly decade old technology the quicker progress will be.

Bin IE666 people, you know it makes sense.

Though it may only seem like a little change at this point but throughout their meteoric rise Twitter have been almost wilfully ignorant of the user experience through twitter.com barring some recent small, incremental improvements. Twitter’s main tactic has been one of instead opening their API up early and well and this has allowed a healthy ecosystem of third party apps, among them clients, to flourish instead. Now with lists, something that’s obviously outside the core functionality of Twitter, comes the time to ask whether this move is just a user experience upgrade of if this is a concerted effort to regain some of the territory lost to Twitter clients.

I’ve blogged a couple of times before about Twitter clients and the fact that they are absolutely essential to make using Twitter an enjoyable experience. The latest statistics indicate that roughly only 25% of people actually use twitter.com, it’s an incredible statistic if you pause to think about it for a minute. Three quarters of people using your services dont even touch your webpage actually never visit your site, using an API and third party client app. As someone with a fair bit of background in web1.0 (where traffic is king and driving traffic is an art form) it’s just impossible to fully rationalise that stat, at least without a little shake of my head and a roll of my eyes.

From the traffic side alone it would make sense to improve the “in browser” functionality of Twitter but also, even though Twitter is booming the current state of play isnt exactly ideal. People I know have tried Twitter and been turned off by the basic functionality (or lack thereof) and subsequently have not been enthused enough to bother with downloading a client. Could it therefore be the case that Twitter want to up their conversion rates for sign ups? Are they planning to advertise and want to funnel more traffic through the service? Maybe they just want to mature a bit as a service and taking back a little control helps to do that. Either way, a reliable web based client would be great.

It’ll be interested to see where they go next from here.

With this post what I am specifically looking to do is illustrate the breadth of Twitter so to do that I’m going to briefly run down every absolutely essential core function of Twitter detailing why you should use them, that is if you aren’t already.

@s

OK, this one is basic and fairly simple, @s are the cornerstone of Twitter to the point where they appear in everyone’s user names. They are however massively important as prefacing a user name with an at constitutes a “mention”, these are then automatically picked up in the @yourusername section of that user’s profile (or client) and this lets them know that they are being talked about.

DMs

One of the slightly disconcerting things about Twitter for the newer user is the fact that everything is public, sometimes things just need to be kept private though and, dull as they are, Direct Messages (DMs) are therefore very useful for this. DMs are great for passing users more private messages like meeting times/places, email addresses or mobile numbers.

RTs

Retweets are the lifeblood of Twitter and allow tweets to have a truly viral reach. That is, they allow messages to be rebroadcast to more and more followers. I follow a lot of people who have a lot of very interesting things to say and, knowing that people who follow me would find these things interesting, Retweeting messages to my followers is a great way to share the love. Also, Retweeting is a great way to get more followers as people will identify you as a sharer of useful information and will be more inclined to follow you because of it.

Retweetrank is a useful website where you can see who Retweets what and how often a user RTs content.

#hashtags

Hashtags are also pretty important to Twitter’s functionality. When common topics are being discussed they are usually identified by gaining their own hashtag and this in turn makes the hastag identifyable in Twitter’s “Trending topics” section. When breaking news happens nowadays you can usually see it first there. Hashtags are also great for memes and pun games, a recent favourite of mine being #cheesefilms.

The #Hashtags site is a useful site to see how hashtagging in more detail.

Twitter Clients

So that’s all of Twitter’s functionalities covered but there’s one other vital part of Twitter that’s vital to use in order to get the most from it. Twitter Clients are third party applications that provide a more intuitive user interface for your twitter accounts. Popular desktop clients are Tweetdeck, Destroy Twitter, Twhirl and Seesmic.

Generally they sort functions like your mentions (@yourusername) and DMs into columns alongside tweets from your friends. Clients also do handy things like provide automatic URL shortening – especially handy for posting long urls in tweets whcih have a maximum character count of 140 – and, perhaps most handily of all, automatically upload your photos to Twitter photo sharing services like Mobypicture, Twitpic or Yfrog.

In some, such as Tweetdeck, you can also separate tweets from users into different groups, run real time searches on hashtags and other keywords.

So, with a basic understanding of all of these you should have enough to get yourself set up on, and well into, Twitter. As per usual, if I have missed anything out or you think I have got anything spectacularly wrong then please drop me a comment below.