Social Media Training, some reflections

Posted on 12. Mar, 2010 by benmckenna in All Posts, PR, Policy, Technology, Twitter, cool

Last week I had the pleasure of delivering Totaal’s first large-scale Social Media Training session at Immage Studios in North East Lincolnshire. I have done many a one-on-one and small group session before but this one was a very different animal indeed.
All in all there were twelve different attendees and representatives from two different companies, [...]

Tithing, doing stuff for free and crowdsourcing an ethical policy

Posted on 09. Mar, 2010 by benmckenna in All Posts, Policy

I’ve been tossing a few ideas around in my head for a while, I started the business a few months ago and I’ve been very, very happy with how it’s been going. We’ve won a couple of great clients pretty quickly and all of the business plan projections, the ones which were drawn up on [...]

Google Buzz, what’s all the fuss about?

Posted on 08. Mar, 2010 by benmckenna in All Posts, Apps, Technology, Twitter

Fresh on the heels of the release of Google Wave, billed as a panacea to the problems of communicating by email but in reality just a neat little collaborative tool, Google have released their next product, Buzz. As is becoming customary with Google, the hyperbole was again laid on with a trowel, this time they [...]

Twitter plans to finally put squeeze on clients

Posted on 05. Mar, 2010 by benmckenna in All Posts, Apps, Technology, Twitter

It’s always been a bit of a puzzler for me quite why twitter let their client ecosystem blossom so enthusiastically, I blogged about it before a couple of times speculating here about whether they were finally making the move against clients with their lists feature.
Alex Payne, an engineer at Twitter and head of the API [...]

Is Twitter’s star finally losing its twinkle?

Posted on 02. Feb, 2010 by benmckenna in All Posts, Technology, Twitter

It’s pretty fair to say that 2009 was “The Year of the Tweet”. There’s hardly a TV or Radio show or media personality that doesnt have a twitter account. In some cases there are several, with excellent spoofing of some ’slebs too. In 2009 Twitter users went from five to thirty million users and between [...]

Ladies and Gentlemen I give you the single biggest threat to the Social Web

Posted on 15. Jan, 2010 by benmckenna in All Posts, Technology, Twitter

Chances are that, if you know anybody involved in web development, design or usability, you will already be aware of this but I’m still amazed by how many aren’t. The biggest threat that the Social Web faces today isn’t authoritarian governments, lack of broadband availability or even piracy or hackers. This pervasive threat actually comes [...]

Is press a busted flush in the internet age?

Posted on 11. Jan, 2010 by benmckenna in All Posts, Print

Have we seen the point where traditional printed media’s business model is just no longer sustainable?
The press industry is having a bit of a hard time at the moment, and don’t we know it. On a national level several of the biggest UK newspapers – titles like the Daily Mail, The Guardian and The Express [...]

Twitter Lists, Twitter’s first strike against clients?

Posted on 19. Oct, 2009 by benmckenna in All Posts, Apps, Twitter

Interesting developments from Twitter with the recent announcement of the release of their Lists beta feature. For those of you with enough of a life not to care about these things, lists is a feature currently only available to “selected users” that allows you to select lists of your favourite Tweeters. So what form will [...]

Nice bid video from London for the 2018 World Cup

Posted on 15. Oct, 2009 by benmckenna in All Posts, Film

Just a quick one, happened upon this lovely video for London’s bid for the 2018 World Cup. It almost makes me homesick it’s so good, even considering the only bit of green space is Primrose Hill (at around 1:20).
http://www.youtube.com/watch?v=6Vev5R7q0UQobject>

It’s also specially lovely when you consider that they have two stadiums (Wembley and the Emirates) which [...]

Tasty VW virals show things are better when they are fun

Posted on 12. Oct, 2009 by benmckenna in Advertising, All Posts, Film

VW have a long history of quality advertising – see here, here and here for examples of iconic VW ads – and it’s nice to see that this eye for quality has bled into their recent online work. VW’s Swedish agency, DDB Stockholm, have just released couple of videos and a teaser from their new [...]